domingo, 6 de junho de 2010

how to save the world



http://howtosavetheworld.ca/

"The hard part is finding people who care.

And I thought: That’s what I should say when people ask me “how to save the world”. For a whole series of reasons:

1. In our individualistic western society, we try to do far too much alone. We need to organize, to cooperate, to collaborate. But we’re all so busy, so distracted, we don’t (most of us) have time or energy to learn what needs to be done, or to help get that work done. Finding others who can help, and know and care to do so, is even harder.
2. Enthusiasm drives a huge proportion of human endeavour. If we don’t really care, we will be hesitant to act, and we’ll give up easily in the face of adversity.
3. In my book Finding the Sweet Spot two of my key points are: (a) never start an enterprise alone; first find partners who share your passion and have complementary skills, and (b) the work you’re meant to do lies at the intersection of what you do uniquely well, what is needed in the world that no one else is precisely meeting, and what you have passion for.
4. We all need love to keep us going. Finding love is all about finding people who care.
5. Before we can care about something, we need to know about it. The important issues in the world today are complex, and it takes a lot of work to really know about them. So finding people who know, and who also care, is really hard.

I have no answer to “How do we find people who care?” and so, I admit, answering the question “How do we save the world” by saying “The hard part is finding people who care” is kinda like answering a question with a question. But I think it’s an honest answer, and one that can lead to a very important conversation on the huge challenges we face connecting, organizing, adapting, and collaborating to address the daunting and intractable problems of our time, problems which have us wondering “how to save the world”."